How Boutiquify
Helped Conrado
GROW ORGANIC TRAFFIC
BY
252% in 18 Months
“By implementing a content strategy, we were able to double our online sales revenue for the year”
– Angela Sison // Owner, Conrado
252%
ORGANIC TRAFFIC GROWTH IN EIGHTEEN MONTHS
2X
YEARLY ONLINE SALES REVENUE
38%
INCREASE IN ENGAGEMENT RATE
8X
AS MANY FIRST-PAGE RANKINGS FOR TARGETED KEYWORDS
THE CLIENT
CONRADO
Conrado is a direct-to-consumer eCommerce boutique brand that merges style with sustainability. Offering a unique collection of clothing and lifestyle products, they provide eco-conscious choices without compromising on quality. Specializing in upcycled and artisan-made items, they cater to a diverse range of sizes and preferences often overlooked by mainstream brands.
This case study showcases the e-commerce growth strategy that drove remarkable results for Conrado.
The Challenge
From Brick-and-Mortar to E-Commerce: Conrado’s Digital Leap
Conrado faced a significant challenge: establishing a compelling e-commerce presence. Their existing website was functional but lacked the optimization needed for effective digital marketing.
Their mission was to translate the authenticity and ethical values of their brick-and-mortar experience into a vibrant digital footprint, differentiating themselves in a crowded online marketplace. Central to this mission was gaining online visibility for their unique offerings, particularly their small batch upcycled clothing line and zero waste products.
They needed a strategy not only to attract and engage their online audience but also to revamp and optimize their website. The goal was to transform website visitors into loyal customers while effectively showcasing their commitment to sustainability and ethical fashion online.
THE SOLUTION
Optimizing for Impact: Conrado’s Digital Strategy
To address Conrado’s challenges, a strategic and multifaceted e-commerce growth strategy was adopted, focusing on several key areas:
1 / Keyword Research and SERP Visibility
The strategy began with comprehensive keyword research, focusing on aligning Conrado’s unique products, particularly their small batch upcycled clothing and zero waste items, with their target audience’s search behaviors. This step was essential to enhance Conrado’s visibility on search engine results pages (SERPs) for their clothing line.
2 / Competitor Analysis and Brand Leverage
A detailed competitor analysis helped identify niches in the competitive e-commerce landscape. This analysis helped understand how Conrado could differentiate itself and rank effectively on SERPs.
3 / Comprehensive Website Overhaul
The website underwent an extensive revamp, which involved:
- Technical Improvements: Addressing technical issues like broken links for improved navigation.
- Content Optimization: Revamping the site’s content to be SEO-friendly, crafting unique product descriptions and engaging content that reflected Conrado’s commitment to sustainability.
- Theme Upgrade: Implementing a theme upgrade to enhance user trust, UX, and UI. The new theme made the website more appealing and user-friendly, encouraging longer visitor engagement
4 / Leveraging Other Brands’ Visibility
Conrado strategically leveraged the market presence of other brands and products they sold. This approach aimed to increase Conrado’s brand visibility and attract a broader audience by associating with established brands.
5 / Diversified Marketing Strategies
Marketing efforts were diversified to include a robust content marketing plan. This plan focused on highlighting Conrado’s ethical values and unique selling propositions, specifically targeting audiences interested in sustainable fashion.
The RESULTS
Digital Transformation: Measurable Success for Conrado
Conrado’s focused digital strategy has translated into clear, measurable gains in their online engagement and visibility.
1 / Enhanced SERP Visibility and Overall Organic Traffic
The strategic keyword research and enhanced visibility on search engine results pages led to a broad increase in organic traffic. Over 18 months, Conrado experienced a 252% increase in organic traffic.
2 / Competitor Analysis and Brand Leverage
Through detailed competitor analysis, Conrado identified and capitalized on niche market opportunities. This approach helped them rank effectively on SERPs, distinguishing their brand in the competitive e-commerce environment.
3 / Revitalized Website Experience
Post-revamp, the website showed marked improvements in user navigation and engagement. Technical enhancements and content optimization reduced the bounce rate and increased time spent on the site.
Angela Sison, owner of Conrado, reflected: “Our site traffic increased, and our website UX is better than ever.”
4 / Increased Brand Visibility through Strategic Brand Associations
Leveraging the presence of other brands on their website contributed to a broader audience reach and elevated Conrado’s brand visibility, as evidenced by the increase in SERP features (People Also Ask, knowledge panel, top stories, etc) traffic from 0 to 543 searches per month.
5 / Effective Engagement through Diversified Marketing
The diversified marketing strategies, particularly the comprehensive content marketing plan, significantly enhanced audience engagement. This was evidenced by a 38.60% increase in engagement rate, demonstrating the effectiveness of the targeted content strategy.
Angela Sison, owner of Conrado, emphasized the strategy’s success: “By implementing a content strategy, we were able to double our online sales revenue for the year.”
Website: www.shopconrado.com
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